The firm has observed that while advisors recognize that they need to integrate digital strategies, many are also planning to target emerging and mass affluent investors in the next five years – a segment of investors “who are comfortable transacting online and craving more clarity and simplicity in their finances,” it said.

This, Fidelity added, represents a shift for many advisors, considering that seven in ten firms report that investors over the age of 49 or with more than $1 million in assets drive their current strategy.

As such, Fidelity said its collaboration with LearnVest will be particularly useful for advisors consulting on workplace retirement plans. It also adds to Fidelity Institutional Wealth Services’ collaboration with Betterment Institutional, through which RIAs may consider adding a client-facing digital platform to engage investor segments such as the emerging affluent.

Via LearnVest, Fidelity's advisors will be able to offer clients access to a "financial wellness microsite," as well as preferred pricing to LearnVest’s online financial planning program.